Opened in October 2017, No Half Measures is a mother and daughter run, luxury lingerie business located in Shortlands; stocking premium well-known and loved brands from France, Germany and the Netherlands. Our lingerie, sportswear, nightwear and swimwear assortments have been carefully chosen for our clients and their lifestyles. Every member of staff is a trained bra fitter with special training in maternity, nursing and all types of surgery.

Our in-store barnds consisit of Chantelle, Passionata, Simone Perele, Implicite, Lingadore, Panache, Anita and Louisa Bracq, which provide us with a core and seasonal lingerie selection with back sizes 30"-38" and cup sizes C-FF. Our core colours include Black, Ivory, White, Nude and Navy, these are then supplemented with seasonal or fashion colours, for example, Daffodil, Ice Blue and Watermelon.

The German brand Anita, provides us with sports bras, swimwear, post-surgery and mastectomy bras with back sizes 30"-40" and cup sizes C-G. Due to our established relationships with our suppliers, we are able to order additional styles, sizes and colours of our brands' products into store; helping to provide our customers with even more choices.

New for Spring/Summer 2020, we have a range of nighties from the Dutch company Pastunette. These products have high cotton content and we have selected some pretty floral and striped designs.

In November 2018, No Half Measures was nominated as a finalist in Underlines Best Shop Awards for Best New Shop. 

We are approved fitters for Panache and their Click, Fit and Collect service, has become very popular with our customers. This is a great way to try a new brand. Do pop into the store to look at the catalogue and some products or use Panache online, having your goodies delivered to this store. Their back and cup sizes go beyond stock we hold in store. There are lovely swimwear items too in bold patterns and bright colours. Sadly this service is currently unavailable due to Covid-19 restrictions but we hope it will be resumed shortly.

The shop is a 10 minute walk from Bromley town centre and 5 minutes walk from Shortlands railway station, therefore it is in a prime location to serve clients in Kent and Greater London. On-site parking is available at the rear of the store and nearby streets offer local parking.

To see our selections in store, call 020 8460 3555 or text 07483 304 441 to book an appointment, fill in our Contact Us form or simply pop in during opening hours to see for yourself. To help our clients we are able to open the store at additional times to suit them. If you would like to visit then please call the store 0208 460 3555 or text 07483 304 441.

We look forward to seeing you soon and helping you find your pefect bra!

No Half Measures

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