Opened in October 2017, No Half Measures is a family run, luxury lingerie business; stocking premium brands from France and Germany and situated in Beckenham Lane, Shortlands. You will find the boutique within 15 minutes’ walk of Bromley town centre and 5 minutes’ walk from Shortlands railway station; the store is in a prime location to serve ladies in the Kent area. In addition, there is local parking in the streets nearby, a public car park is at the top of the hill and on-site parking can be offered. 

In November 2018 we were thrilled to be finalists in the Stars Underlines Best Shop Awards in the Best New Shop category. When the nomination came through we were suprised but to then be chosen as finalist was amazing! We had a wonderful, memorable evening at the beautiful Cafe de Paris, London with the other nominees.

Our lingerie assortment has been constructed and assembled specifically for our clientele and their lifestyle needs and desires. The sheer variety and size range, within the store, means that No Half Measures can accommodate ladies of all ages, from all walks of life. In store sizes range from 30” to 38” and B to FF cups; however alternative sizes, cuts and styles can be ordered. The French companies, Chantelle and Passionata, hold the core lines of products throughout the year; whilst Louisa Bracq  offers eye-opening and alluring seasonal lines. The German brand Anita, provides swimwear, sportswear, non-wired and mastectomy ranges, year round; as well as several of their best selling lingerie styles. 

New for Autumn 2019 and celebrating our second birthday we are delighted to announce that we are now a Simone Perele  and Implicite stockist with our first range, Possession, on sale and with Delice following shortly.

We are approved fitters for Panache and their Click, Fit and Collect service has become very popular with our customers. This is a great way to try a new brand. Do pop into the store to look at the catalogue and some products, or use Panache online, having your goodies delivered to this store. Their back and cup sizes go beyond stock we hold in store. There are lovely swimwear items too in bold patterns and bright colours.


With our expert knowledge, styling details and impeccable customer service, who can resist coming in for a visit and to view our beautiful window displays.